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MacPherson x Fly Music & Market Festival 2017

Key visual and identity design for MacPherson x Fly Music & Market Festival 2017. The theme "fly" meaning is alternative and flying in Cantonese.

Service

Key Visual, Identity, Typography, Art Direction

Client

Skyhigh & MacPherson

Year

2017

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The idea of the key visual is from here to there, the movement mean trying to get out of he's mainstream market. Also, market and music show to be held at the same place, we use black &white to represent day & night. As the market being held in the afternoon and music show in the evening. 

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天比高圍你音樂會_2
天比高圍你音樂會_1
天比高圍你音樂會_8
VoV Creative_6
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