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Startup the Buzz

Branding and UX design for an innovative personal IT concierge service to launch in Hong Kong.

Service

Branding, APP and Website UI,

UX, Marketing

Client

OnCall Services

Year

2015

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OnCall Services wanted to create a distinct brand emphasizing convenience and immediacy in IT solutions. Thanks to our simple UX design, Buzzer users can select their technical problems and when and where to receive assistance within a few easy steps.  We also developed the brand’s concept and connected multiple meanings of “buzz” – from the buzzing sound of a notification to quick movement to the sound of a bee – for a catchy name and image. The logo represents the company’s quick response at the push of a button as well as the ease with which users can request service.

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The cube pattern is formed by connection of two cubes, the main element shown below, and can be repeated without limit to form background pattern. 

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